Today, as brands are just beginning to understand the demographics of Millennials, a new group is already swelling the ranks of consumers: Generation Z.
People of this cohort are born between 1995 and 2009 and represent the largest consumer base through 2030.
Then, it is more and more urgent for brands to understand who these new consumers are.
Yet, its economic power, demographic singularity, proactive and progressive mindset, organic capacity to understand the opportunities and pitfalls of the post-digital world … are so many particularities that make Generation Z difficult to understand.
With our Gen Z: The Beauty of Tribes presentation:
+ decode who the GenZers are,