Athleisure beauty, a new lifestyle

  • June 15, 2018
  • 7 minutes of read time

Athleisure beauty, a new lifestyle

Body care
Face care

The “Athleisure” trend, a contraction of the English words “athlete” and “leisure” is more than a style. Originally, the world of fashion took hold of the sportswear movement, creating practical and aesthetic clothing inspired by athletes. A genuine consumer craze was born in consumers, leading to the word “athleisure” appearing in the English dictionary. Today, this phenomenon has become a way of life. It combines fashion, exercice and a balanced nutrition to achieve mind-body balance.

A Mintel study found that 48% of Brazilian consumers practice regular physical activity, 36% of which do it for their well-being. In Europe, 53% of Italian consumers are interested in body cosmetic products specific to their sport. And finally, 59% of Chinese users of face care declare themselves ready to do more exercise to improve their skin.

Thus, this trend is confirmed with a global “lifestyle” dimension, in which cosmetics find their legitimacy in consumers around the world.

Seppic takes hold of this trend by proposing products adapted to different lifestyles. These textures developed by the SEPPIC laboratories in various geographic areas are inspired by different sports such as running, dance, skiing, cycling, hiking and trail running.

Running is an intense sport easily practiced in urban areas which allows people with a hectic, demanding life to exert themselves and release the stress of the day. This intense activity requires an efficient aluminum chlorohydrate-based antiperspirant. The natural polymer SOLAGUM™ TARA (INCI name: Caesalpinia Spinosa Gum), of non-ionic nature, efficiently stabilizes cationic antiperspirant active ingredients (20.3%) by bringing viscosity. A weak dose of polymer SEPIMAX ZEN™ (INCI name: Polyacrylate Crosspolymer-6) boosts the stability of the formula at acidic pH. MONTANOV™ 202 (INCI name: Arachidyl Alcohol and Behenyl Alcohol and Arachidyl Glucoside) and SIMULSOL™ 165 (INCI name: PEG-100 Stearate - Glyceryl Stearate) form a duo of emulsifiers compatible with antiperspirant active ingredients for a light texture. Furthermore, MONTANOV™ 202 promotes liquid crystals which are biomimetic in the bilayers of cellular membranes. In this way, it improves the stability of the emulsion, with a restructuring effect (reduces water loss) and hydrating effect. The emollient EMOGREEN™ L15 (INCI name: C15-19 Alkane), a naturally occurring substance, adds a silky softness allowing a powdery finish, ideal for an antiperspirant. This foolproof antiperspirant care is an indispensable accessory for runs!

Dance is a very demanding sport centered on self-control. Technique and appearance must be perfect for the show. Twist Your Face, an anti-redness concealer with mattifying effect, responds to avid dancers’ need for a quick and effective solution for a flawless complexion. The active ingredient EQUIBIOME™ (INCI name: Propylene Glycol and Arctium Lappa Root Extract) balances the cutaneous microbiota for an even complexion and minimizes redness. The polymer SEPIPLUS™ S (INCI name: Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer - Polyisobutene - PEG-7 Trimethylolpropane Coconut Ether) stabilizes and disperses the green pigment in the formula to erase the redness caused by exercise. The GELTRAP™ patented technology brings the freshness of “water-resistance” and an easy spreading, ideal for the show. Freshness, lightness, efficacity, this concealer has all the qualities needed to become a new dance accessory!

Extreme winter or water sports like alpine skiing or kitesurfing targets “no limit” consumers. Easily applied, quick-drying, “Winter is here” is a solar SPF50 (in vitro and  in vivo testing*). It allows you to take advantage of the pleasure of flying over the snow without worrying about the harmful effects of the sun. The active ingredient ANTILEUKINE 6™ (INCI name: Caprylic/Capric Triglyceride - Laminaria Ochroleuca Extract) protects the skin from UV aggressions. Emulsifiers MONTANOV™ 82 (INCI name: Cetearyl Alcohol - Coco-Glucoside) and SENSANOV™ WR (INCI name: C20-22 Alkyl Phosphate - C20-22 Alcohols) combine to add a smooth texture to the emulsion. MONTANOV™ 82, being composed of short chains, allows good homogenization of organic sun filters.  SENSANOV™ WR adds an excellent water resistance (84%*) to the solar formula, a sensation of lightness on the skin and a powdery finish.

The polymer SEPINOV™ EMT 10 (INCI name: Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer) stabilizes the high percentage of the oily phase (~36%) including sun filters (26%).

LANOL 37T (INCI name: Triheptanoin), a naturally occurring polar emollient, helps solubilization UV filters. EMOGREEN™ L15 improves the formula’s gliding ability and adds a light touch and a soft, powdery finish. Storing the formula at extreme temperatures (45°C, 2 months) does not impact its sun protection factor (measured in vitro). It is also UV-resistant (irradiation test of 2.5 hours at 500W/m², or ~ the midday sun in south France in summertime). An extreme sun protection of SPF 50 for the skin, in extreme sport conditions!

Cycling is an endurance sport which is practiced in urban areas as well as in the countryside. People who practice this sport often become “addicts.” “Bike Riding Film-Former” is an anti-friction product with an airy texture. It supplies comfort and protection to allow you to take full advantage of your cycling session. New in vivo data have shown the association between the emulsifier that protects the cutaneous barrier, SENSANOV™ WR, and the film-forming polymer SOLAGUM™ AX (INCI name: Acacia Senegal Gum - Xanthan Gum) ensures an anti-pollution effect for the skin (tested against environmental pollutants: chrome and zinc).

The active ingredient SEPICALM™ S WP (INCI name: Sodium Cocoyl Amino Acids - Sarcosine - Potassium Aspartate - Magnesium) prevents and soothes the skin after friction. It increases production of ß-endorphins, allowing a feeling of well-being. Active ingredient AQUAXYL™ (INCI name: Xylitylglucoside - Anhydroxylitol - Xylitol) ensures good cutaneous hydration during exercise.

Polymers SOLAGUM™ AX and SEPINOV™ EMT 10 stabilize the airy emulsion, ensuring excellent pick-up.

EMOGREEN™ L15 improves its spreadability and leaves a soft, non-sticky finish.

LANOL 99 (INCI name: Isononyl Isononanoate) provides a dry finish. A cloud of protection against irritations!

Hiking attracts people who respect the environment. As a nomadic sport, it requires carrying one’s own equipment. The Pocket Shower meets this need. As a non-rinse spray, it offers a new way to keep the body clean. A natural cleanser (97.5%**) that is biodegradable (~99%***), this quick and practical solution can be used without water. The Pocket Shower gently purifies the skin after a hard day of hiking with the active ingredient FLUIDIPURE™ 8G (INCI name: Hexylene Glycol - Capryloyl Glycine - Xylitylglucoside). The emulsifier FLUIDIFEEL™ EASY (INCI name: Lauryl Glucoside - Myristyl Glucoside - Polyglyceryl-6 Laurate) stabilizes the emulsion, facilitates the gentle cleansing and leaves a sensation of comfort. A low dose of the polymer SEPIMAX ZEN™ also aids cleansing by creating micelles from 0.3%.

Trail running, running in the mountains, is an endurance sport that seeks mind-body harmony. Its fans rely on Slow cosmetics based on essential oils. Recharge your Skin's Battery is a light, fresh formula containing essential oils used after sport to relax the muscles with an icy effect (peppermint) and soothe the skin after sport (eucalyptus and wintergreen). The active ingredient SEPITONIC™ M3.0 (INCI name: Magnesium Aspartate & Zinc Gluconate & Copper Gluconate) boosts the skin’s oxygenation to promote recovery. The combination of the polymers SEPIMAX ZEN™ and SIMULGEL™ I-NS 100 (INCI name: Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer - Isohexadecane - Polysorbate 60) stabilizes the gel-cream rich in active ingredients and alcohol (8%) as well as the mixture of menthol (0.5%) and essential oils (1%). The emulsifier EMOGREEN™ L15 reinforces the comfort of the care by forming a light, quick-absorbing veil on the surface of the skin. Non-sticky to the touch after application (proven by 80 consumers and rheometer measurements), this gel-cream is a relaxing break before the next sport session begins!

Athleisure is a global phenomenon, integrated into our lives at multiple levels. Seppic is innovating by inspiring its clients through its “Athleisure Beauty” texture bar and invites you to rediscover its ingredients to create a complete athletic program in step with every lifestyle. The new 2018 collection is off to a great start.

* in vitro testing according to method 57CO098 and in vivo according to ISO 24444:2010

** Naturally occurring substance content according to ISO 16128, the rest of the ingredients guarantee the look and feel of the formula and its good conservation

*** Theoretical sum of easily biodegradable ingredients and water