Beauty routines for the night
Since the dawn of time, there has been a link between beauty and the night because nighttime holds an important place in beauty. The legends and myths linking the two are numerous and reveal many cosmetic practices and sometimes inspire the universes of modern cosmetic brands.
Market & insight consumers
Over the centuries, bedside routines have evolved and mutated with the needs of the times. Nowadays, the night cosmetic market is booming. “night” or “sleep” products launched over the last 3 years have increased by more than 17% with the face care as the leading category. Many cosmetic products to be applied in the evening take the opportunity of this time to focus on improving the appearance of the skin.
Moreover, according to a Mintel report, an increasing number of adults are interested in beauty products to improve sleep quality all over the world.
Major markets where there is an interest in cosmetic products to improve quality of sleep (from Mintel report).
For those consumers, Night time skincare routine makes it easier to calm and relax before falling asleep. where ingredients play an important role but also the textures combine efficiency and emotion.
Based on its trend intelligence, Seppic depicts the night cosmetic market as an interplay between sleep and beauty where emotion and efficiency mingle and offers a selection of active ingredients and textures to create a dream beauty routine.
Dreamy Beauty Routine
The 6 steps of the night care routine
The first key step in the routine is to clean the skin at the end of every day to remove makeup, get rid of pollution while preserving the skin balance.
This comfortable foam maintains the delicate skin-microbiota equilibrium for harmonious skin thanks to EQUIBIOME™ (Propylene Glycol - Aqua/Water - Arctium lappa Root Extract) offers protective soothing effects for skin comfort (in-vivo tested after 14 days vs .placebo) and improves skin water content by increasing the epidermal moisturization by 58% after 7 days vs. placebo. Moreover, it balances the diversity of the skin microbiota for a better functional skin barrier (test in-vitro on a specific reconstructed epidermis). This generous and creamy texture is obtained with PROTEOL™ APL EF (Sodium Cocoyl Apple Amino Acids) and respects the skin by attracting impurities of the day.
Then, the second key step is to move on to treatment with products such as serums. Some powerful allies for the skin which can mitigate a number of issues, for example the dark circles.
This minimalist formula is effective against dark circles, an action in-vivo tested with ADIPOLESS ECO™ (1,3-propanediol -Chenopodium Quinoa Seed Extract). Indeed, it reduces the concentration of red blood cells responsible for the color of dark circles. Morevore, it reinforces the capillary walls (in-vivo tested) and ensures the maintenance of th elasticity of the skin which is less distend for dark circles thus burred and a revitalized look in the morning. The polymer SEPINOV™ EMT 10 (Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer) creates a stable easy-to-use gel. According to an Emotional Activation Score, it activates the positive emotions of consumers qui caracterise cette texture de “delicate”, “soft” and “hydrating” by bringing a satiny and fresh skin feel.
There is nothing better than a relaxing moment with a mask to find a perfect hydration and a fresh complexion in the morning.
The first one is a refreshing mask that provides a simultaneous very light and smooth skin feel for joyful and serene feelings thanks to SEPICALM™ VG WP (Sodium Palmitoyl proline - Nymphaea Alba Flower Extract). It brings an unique soothing effect by decreasing the sensations of discomfort (In-vivo tested) and by reducing the production of inflammatory mediators (in-vitro tested). The combination of functional ingredients stabilizes the cream-gel texture including SOLAGUM™ AX (Acacia Senegal Gum and Xanthan Gum), a thickener agent of natural origin which ensures easy spreading and no soaping effect.
The second allows a coconning time at home with fluid and light texture adapted to the roll-on tube packaging thanks to FLUIDIFEEL™ EASY (Lauryl Glucoside and Myristyl Glucoside and Polyglyceryl-6 Laurate). It gives an invisible touch and a nacked skin effect while active ingredients bring hydration and improve the skin’s texture.
Indeed, TALADVANCE™ (Glycerin-Aqua/Water - Centella asiatica Leaf Extract) improves skin suppleness at night after 28 days (in vivo tested vs placebo) and restores chronobiology by showing overnight restoration effect on desynchronized fibroblasts (in-vitro tested).
A moment of ritual at home combining wellness and efficiency, for a perfect complexion and healthy skin in the morning.
Then, SEPITONIC™ M3.0 (Magnesium Aspartate - Zinc Gluconate - Copper Gluconate) boosts the oxygenation of the skin (in-vivo tested) and smoothes the skin textures.
The fourth formula is a scrub to be used on wet skin under the shower or in the bath, during a greedy and soothing moment.
This heating scrub combines EMOGREEN™ L15 et EMOGREEN™ L19 (C15-19 Alkane )vegetable oils that are natural alternatives to silicone for a soft touch and active ingredients such as SEPICALM™ VG WP (Sodium Palmitoyl proline - Nymphaea Alba Flower Extract) that brings a soothing effect (in-vivo tested) and CODIAVELANE™ BG PF (Butylene Glycol* - Aqua/Water Codium Tomentosum Extract. The latter ensures hydrating power (in-vivo tested) and allows the reinforcement of the stratum corneum cohesion and retains water in the skin (in-vitro tested).
The night care trend goes beyond other categories such as lip care, hand care or hair care. That’s why Seppic has developed the next formula to have a complete beauty night routine until the end of hair.
This ultra-light serum works overnight to purify the scalp and reduce irritation. The hair care texturizer SIMULQUAT™ HC 305 (Acrylamidopropyltrimonium Chloride/Acrylates Copolymer & Isohexadecane & Coceth-7) brings a silicone-like feel without weighing down hair for an immediate effect after only one use. Easy to use, this ingredient can be used in a cold process.
This night beauty routine will help to efficiently take care of skin and get into a peaceful sleep.
Moodboard illustrating the formulas