Topics such as menstruation, contraception and menopause are still taboo in many countries. However cultural changes, carried by an open minded younger generation, have improved the focus on feminine self-care and opened dialogue around the subject. Increased media coverage on women's health in its globality incorporating Feminine Care has highlighted menstrual cycles as a serious topic for brands to address, as it affects comfort and self-confidence of every woman worldwide. Destigmatization of menstruations and vocal niche Indie brands also helped intimate care to enter the Global Wellness movement and create a new demand for Period Beauty.
MENOPAUSAL SKIN CARE
Hormone levels begin to decline with age as per fertility. Eventually, the levels of oestrogen and progesterone decrease dramatically, resulting in the end of menstrual cycles - or menopause. This had a strong impact on skin**.
Sensitivity and comfort is an immediate effect to address with soothing ingredients such as ANTILEUKINE™ 6, SEPICALM™ S WP, or even by applying an instant comfortable texture with EMOGREEN™ and MONTANOV™ 202.
As oestrogen is no longer boosting skin fibroblasts production, the skin barrier function is impaired and the skin is thinning. An alternative to this activity is TECA™, a titrated centella asiatica extract to boost the fibroblasts activity and to demonstrate different properties for a global anti-aging approach such as antioxidant and soothing.
Menopausal skin also suffers from dehydration, especially when the air is dry. Integrate smart hydrating active like HYDRACHRYSUM™ (also working on the Inflamm'dryness vicious cycle) or use the synergistic effect with MONTANOV™ L and AQUAXYL™ (up to 48 hours hydration) is an efficient way to keep the skin smooth and supple all day.
Periodic and Menopausal Care are growing topics in the cosmetic industry aiming for global wellbeing. It's opening a new way to address mass customization as every single woman experiences menstruation in different ways, looking for various textures and sensorialities each week and always answering their own skin needs.
* Cognitive, sensory, and emotional changes associated with the menstrual cycle: A review - Miranda A Farage 1, Thomas W Osborn, Allan B MacLean
**Skin and Menopause. H Bensaleh 1, F Z Belgnaoui, L Douira, L Berbiche, K Senouci, B Hassam - 2006 Dec