"Active Heroes" - From the Internet to the Skin

  • March 11, 2022
  • 5 minutes of read time

"Active Heroes" - From the Internet to the Skin

More and more consumers are checking for specific active ingredients before buying a cosmetic product, for example 41% of UK shoppers search for ingredients to better understand the function and purpose. 

Why do consumers research certain ingredients? It is mainly about the desire for efficiency and safety of a product. In Germany, three out of five consumers find it important to find out about the ingredients of cosmetic products to ensure that they are safe.1

And what kind of ingredients do consumers prefer? 70% of today's US skincare shoppers are looking for a combination of the latest trendy ingredients and time-honored ingredients that have been popular in skincare over the past couple of decades.

Social media such as Instagram or, for the younger generation, TikTok often serve as a source. Here, certain active ingredients are discussed particularly often, which can then also be found in Google Trends.

The most "googled" active substances on the internet

We looked at the GoogleTrend data from June 2020 to June 2021 for all countries and took a closer look at the "Hero Active Ingredients" or the most "Googled" active ingredients on the internet. Discover our ingredients that are an alternative or reinforcement to the most "googled" active ingredients on the internet. 


The search volume of vitamin C has increased by 21% compared to 2019 and totals 706kT in 2020, although it is important to note here that vitamin C is also popular in the dietary supplement sector and these searches cannot be filtered out. 

SEPIWHITE™ MSH QD or based on analogy also SEPIWHITE MSH is a vitamin C derivative booster: it shows a synergistic action with Ascorbyl Glucoside, a vitamin C derivative known for its complexion evenness properties and more stable than vitamin C itself. 

Only 0.2% SEPIWHITE™ MSH QD doubles the lightening effect of Ascorbyl Glucoside in-vivo after 84 days.

The self-assessment of the test persons confirms the results:

95% of age spots lightened, 57% fewer and smaller age spots, 71% more luminous skin and 81% improved skin appearance.


The search volume for collagen in 2020 is 1.7 million, an increase of 18% compared to 2019, although it is important to note that collagen is also popular in the nutritional supplement sector and these searches cannot be filtered out. 

SEPILIFT™ DPHP is a vector of hydroxyproline, a key component of collagen. Hydroxyproline is a specific component of skin collagen that plays a key role in collagen synthesis and stability. It is a pure lipo-amino acid structure vectorised as an amphiphilic molecule. This structure provides high availability to the skin. It allows to increase and protect collagen synthesis and is a vegan alternative to collagen.

Learn more about collagen and our collagen boosters here.


Hyaluronic acid search volume has increased by 43% compared to 2019, totalling 302kT in 2020. 

Our moisturizer AQUAXYL™ is a natural hyaluronic acid booster that optimizes epidermal (high molecular weight) and dermal ( low molecular weight) hyaluronic acid content. AQUAXYL™ increases the skin's water reserves and is a booster of the skin's natural content of hyaluronic acid, both low and high molecular weight.


Ceramide's total search volume is 204kT in 2020. 

We have Phytoceramides on offer named CERAMOSIDES™ HP: a unique lipid complex made from wheat (gluten-free) that contains plant-based ceramides proven to be similar to those found in the skin.

CERAMOSIDES™ HP acts like a powerful anti-ageing shield. Ceramides are rich in Omega 3, 6 and 9, moisturise and protect the skin from losing its elasticity and firmness. Pores are tightened and the skin's appearance is visibly refined.

Would you like to learn more about ceramides and our Ceramide Booster? Then take a look at our blog article here.


Salicylic acid search volume has increased by 182% compared to 2019, totalling 370kT in 2020. 

Our lipoamino acid capryloyl glycine is a safe and natural alternative to salicylic acid. SEPICONTROL™ A5 restores balance to acne-prone oily skin, tested in vitro compared to salicylic acid, an anti-inflammatory molecule commonly used in anti-acne peels. SEPICONTROL™ A5 results in a significant reduction in IL-1α secretion and reduction in filaggrin expression associated with hyperkeratinization compared to control and more active than salicylic acid by comparison. It also combats microbial proliferation and stimulates immune defense, regulates seborrhoeic activity and limits the production of peroxidizable free fatty acids.


The search volume of Centella Asiatica (Cica) has increased by 111% compared to 2019, reaching a total of 25kT in 2020. 

We offer TECA, HETEROSIDES, MADECASSOSIDE and TALADVANCE™, several powerful cica extracts, sustainably sourced in Madagascar & with phytochemical expertise, for targeted skincare benefits....

Learn more about Centella Asiatica and our Cica extracts here.


Alpha Arbutin's search volume has increased by 132% compared to 2019, totalling 28.5kT in 2020. 

SEPICALM™ VG WP offers higher efficacy with good safety than alpha-arbutin. We tested it on a 3D pigmented skin model after 7 days, applied as base alone or with 3% SEPICALM VG or 3% Arbutin on pigmented epidermis (phototype VI). The lightening effect was assessed after 7 days by a chromameter & by the amount of melanin. SEPICALM™ VG WP is a mild alternative with higher efficacy than alpha-arbutin.

If you are interested in our presentation on the topic of "Hero Ingredients on the Internet - From Screen to Skin" with further information, please contact us!

1 https://de.mintel.com/blog/kosmetik/3-beauty-trends-fur-das-jahr-2022