Hair Care Special Report
Attentive to market trends and customers’ needs, SEPPIC is interpreting and anticipating consumers’ requirements. In the haircare field, it has identified four major trends, and brought them together as the [GC]² concept.
[GC]² SEPPIC solves the hair care equation
SEPPIC is recognized for its expertise in active ingredients, thickening products and emulsifiers for skincare, and is now launching into the hair care field with high-performance ingredients.
“Care” expresses the “care and protection” dimension of a cosmetic product
It aims at respecting the integrity of the hair fibers to protect and enhance the hair’s beauty. For example, this can be seen in the sulfate-free shampoos and hair-colouring products containing oils.
“Cure” refers to the curative approach of the concept
It aims at treating imbalances in the scalp, such as dandruff, odors, hair loss and various signs of ageing.
“Green” is a response to consumers’ concerns about the use of certain ingredients and the impact on environment.
The idea is to offer natural alternatives to “conventional” cosmetics, giving preference to products containing ingredients of natural origin.
“Graph” expresses creativity, in terms of hair look
As we are seeing rainbow hair-color designs and ever more sophisticated styles, it is important to offer ways of expressing individuality in a fun way.
Chantal Amalric, Beauty care strategy manager, says:
“Over a number of years, the hair-care market has become as demanding and sophisticated as the skincare market. SEPPIC ingredients provide inspiration for our customers, and naturally fit in that market.”