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In Real Life Beauty Kit

In Real Life Beauty Kit

INSPIRATION

60% of the world's population is on social media¹. Social media are a place for users to relax, in search of entertaining content, but they are also a source of inspiration and information. Actually, Instagram and TikTok are the most popular social media used.

So what's the link between social media and cosmetics?

#BEAUTY has 535M posts on Instagram and 230B views on TikTok. On these social media, following the highly developed audiovisual environment, cosmetics are highlighted thanks to their visually attractive and appealing textures, with the common aim of attracting the attention and then seducing the platform's users.

Seppic has designed the In Real Life Beauty Kit, a collection of visually-appealing & sensorial formulations inspired by the social media trends on textures. Want to turn virtual into real?

#NOFILTER

A face mask designed to respond to the #dewyskin trend. A smooth and moisturized skin that reflects light to give a fresh and moist effect.

No Filter face mask - EU07784

A glittery mask that leaves skin dewy from the moment it's applied, with a gel texture that breaks on contact with the skin for a surprisingly refreshing watery sensation. You don’t need a glowy filter for your photos!

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#SCOOPABLEJELLY

#SCOOPABLEJELLY

The #jelly trend is really appreciated on social media for its satisfying appearance and texture, similar to food jellies. An innovative and attractive aspect, texture and application for an ever-increasing variety of applications, such as #jellycleanser.

Scoopable jelly shower gel - EU07788

A jelly shower gel that looks solid but melts on contact with the skin: a transformation of textures, with a dense foam and gentle cleansing.

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#ELASTICSTRETCH

#koreanskincare or #kbeauty is slowly taking over the beauty world. Between naturality and efficacy, the routines and formulas offered are ever more innovative, highlighting quality ingredients for radiant, make-up-free skin.

Elastic stretch cream - EU07789

Inspired by the latest Korean cosmetic trends based on snail slime, both for its very stringy pick-up and for its moisturizing benefits, this natural formula will surprise you with its very fresh feel on application, as well as its anti-aging benefits.

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#WHIPPED-UP

Inspired by the famous whipped-cream, #whippedbodybutter is going viral on social media. Both for their food-inspired ASMR texture and their rich, creamy application, whipped-cream-like cosmetics have everything to seduce social media.

Whipped-Up body cream - EU07791

Discover our whipped body cream, a rich, creamy cream inspired by your favorite desserts. A texture for those with a sweet tooth!

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#MAKEMEMELT

To combine make-up and beautiful skin? The #makeupremoverbalm seduces makeup-addicts for its ease of use, with no rinsing, and for its soft, moisturizing finish on the skin.

Make Me Melt makeup remover balm - EU07795

A melting balm that removes make-up easily, without rinsing, and provides a touch of hydration and soothing for skin in need of comfort.

Fall for its softness and melting texture...

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#COLORMOOD

Did you know that colors can affect your mood and emotions? Between #dopaminebeauty and #colormood, the language of colors will guide you to find your beauty routine that is always adapted to your needs.

Flash Radiance cream - EU07801

A thick cream for a finger or spatula pick-up, with a surprisingly soothing and cocooning pink colour (#colormood) that reveals a long playtime during application, and a light spread. Your new ally for the perfect ASMR relaxing routine!

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