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Celebrate Natural Curls

Celebrate Natural Curls
A proven-efficacy routine to enhance textured hair

Addressing textured hair with proven-efficacy

The trend for inclusivity has led textured hair (hair type 2 to 4: wavy, curly or kinky) consumers to wear their hair naturally. Indeed, textured hair is a real challenge to care for and style. Very sensitive, dehydrated and prone to breakage and frizz, they need specific hair care products with adapted formulations.

With its objectivated ingredients, Seppic creates a proven-efficacy routine of formulations to enhance textured hair. Each illustrative formula is tailored to curly hair and its performance is tested in the laboratory and with a multi-texture hairdresser specialist.

Textured hair routine

A tailor-made routine For textured hair

Consumers with textured hair look for gentler, sulfate-free formulations that care for their specific hair type. Maintaining and styling their hair is a time-consuming routine. So they look for products that are easy to apply, effective, that infuse moisture into the hair and scalp. Formulators need to take this into account to offer suitable products.

On the strength of these market insights and its unique ingredients adapted for hair care, Seppic has devised a routine of tailor-made illustration formulas to best meet consumer expectations of efficacy, with an added quest for sensoriality and naturalness.

Wash day routine

A gentle sulfate-free shampoo is the first step in this routine followed by a moisturizing and nourishing mask. A leave-on cream will redefine curls that will be sheathed by a jelly.

Refreshing routine

To maintain beautiful curls between shampoos, use a curl-reviver spray to redefine them, followed by a curl-sheathing jelly. To prepare hair for protective night styling and repair it overnight for easy-to-style hair when you wake up, a light leave-in cream gel is suggested.

Laboratory objectivation

Laboratory tests For a proven efficacy

The efficacy of textured hair care products lies in moisturizing the scalp and fibers, repairing cuticles, detangling, fighting frizz and defining curls.

Seppic has objectified each of the illustrative formulas in the “Celebrate natural curls” collection with laboratory tests specific to the claims expected of each product.

We carried out a number of different tests, including visual observation of curl retention and frizz control on a strand of type 3 curly hair treated with our products.

For example, the photo below shows that our Curls refreshing milky spray (EU07808), thanks to Emogreen^TM HP 40, a plant-based texturized emollient and Xylishine^TM C, a hair fiber restorer, instantly improves curl definition, even after daily mechanical stress (combing) vs. placebo.

Hairdresser validation

Validated efficacy By a specialized hairdresser

Created by Aude Livoreil-Djampou, a former chemist at L'Oréal who designed products for curly, frizzy and kinky hair, Studio Ana'e salons style all hair types, from the straightest to the frizziest, providing advice to all.

After carrying out a hair diagnosis on volunteer models of different hair types, hairdressers with expertise in textured hair used our routine in place of the usual products used in their salons.