Topics such as menstruation, contraception and menopause are still taboo in many countries. However cultural changes, carried by an open minded younger generation, have improved the focus on feminine self-care and opened the dialogue around the subject. Increased media coverage on women's health in its globality incorporating Feminine care has highlighted menstrual cycles as a serious topic for brands to address, as it affects comfort and self-confidence of every woman worldwide. Destigmatization of menstruations and vocal niche Indie brands also helped Intimate Care to enter the Global Wellness movement and create a new demand for Period Beauty.
IT’S SCIENTIFIC! PERIODS ARE INFLUENCING SKIN STATE!
Women’s skin is affected by hormone evolving levels at each step of their life. Understanding the effect of each main female hormone (estrogen, progesterone and testosterone) on the skin is key to create the perfect answer to skin needs. According to these fluctuations and the type of hormone peaking, the skin can be oilier, more radiant & plumped, ...
Furthermore, estrogen is a very powerful hormone which controls way more than just reproduction: thinking, memory, pain, cognitive function, … and also the five senses*! Tactile acuity and cutaneous sensitivity also vary according to hormone fluctuations. The same cosmetic product applied on the skin will be perceived differently from one phase of the menstrual cycle to another.
Based on hormones' effect on both skin needs and sensoriality, Seppic created a full Period Beauty Routine containing 4 formulas to the right biological effect and the right texture for each week of the cycle. From fresh and light anti-imperfection serum with a matt finish on the first menstrual week to a rich and comforting repairing cica cream on the last luteal week, Seppic ingredients allow to develop both sensorial accurate textures with specific skin actives.
Hormone levels begin to decline with age as per fertility. Eventually, the levels of estrogen and progesterone decrease dramatically, resulting in the end of menstrual cycles — or menopause. This has a strong impact on skin **.
Sensitivity and comfort is an immediate effect to address with soothing ingredients such as ANTILEUKINE™ 6, SEPICALM™ S WP or even by applying an instant comfortable texture with EMOGREEN™ and MONTANOV™ 202.
As estrogen is no longer boosting skin fibroblasts production, the skin barrier function is impaired and the skin is thinning. An alternative to this activity is TECA™, a titrated centella asiatica extract able to boost the fibroblast activity and to demonstrate different properties for a global anti-ageing approach such as antioxidant and soothing.
Menopausal skin also suffers from dehydration, especially when the air is dry. Integrate smart hydrating active like HYDRACHRYSUM™ (also working on the Inflamm’dryness vicious circle) or use the synergistic effect between MONTANOV™ L and AQUAXYL™ (up to 48h hydration) is an efficient way to keep the skin smooth and supple all day.
Periodic and Menopausal Care are growing topics in the cosmetic industry aiming for global wellbeing. It’s opening a new way to address mass customisation as every single woman experiences menstruation in different ways, looking for various textures and sensorialities each week and always answering their own skin needs.
* Cognitive, sensory, and emotional changes associated with the menstrual cycle: A review - Miranda A Farage 1, Thomas W Osborn, Allan B MacLean
**Skin and Menopause. H Bensaleh 1, F Z Belgnaoui, L Douira, L Berbiche, K Senouci, B Hassam - 2006 Dec