Today, the hair care market is evolving with consumer demand for more naturalness, in line with the "Conscious Beauty" trend. According to Mintel, naturalness claims in these products continue to grow strongly over the last five years1.
In response to this trend, Seppic offers formulators more eco-designed ingredients in hair, such as SOLAGUM™ TARA (Caesalpinia Spinosa Gum). This natural gum derived from Tara seeds with high thickening power has demonstrated equivalent performance to Hydroxyethylcellulose (HEC), commonly used in hair care, while offering a better profile in terms of naturalness and sensoriality. Indeed, SOLAGUM™ TARA is 100% natural origin according to the ISO 16128 standard and easily biodegradable according to the OECD 301F standard.