With #BEAUTY counting over 535 million posts on Instagram and almost 228.6 billion views on TikTok, social networks are the cradle of trends, with cosmetics products being showcased from every angle.
To help its clients seize these trends, Seppic has developed In Real Life Beauty, a collection of six inspirative skin care formulations that are visually appealing on screen and highly sensorial when applied. Discover two of the formulas, highlighting Seppic expertise in terms of formulation and sensoriality.
The Elastic Stretch cream is inspired by the trendy hashtags #koreanskincare and #snailmucin. It is a natural* face cream with a stringy texture, slime-like viscous appearance with hydrating and anti-aging benefits (*NOC = 98,4% according to ISO16128). The association of SOLAGUM™ AX (INCI: Acacia Senegal Gum and Xanthan Gum), for viscosity and stringy effect, and FLUIDIFEEL™ EASY (INCI: Lauryl Glucoside and Myristyl Glucoside and Polyglyceryl-6 Laurate) for its emulsifying action, creates the particular texture.
The Whipped-Up body cream takes its inspiration from the well-known culinary whipped cream. Really appreciated for its firm but melting texture, cosmetic market has developed its own version, under the famous #whippedbodybutter.
Whipped-Up is a rich body cream, with short and long term moisturizing benefits. The association of SEPIMAX ZEN™ (INCI: Polyacrylate Crosspolymer-6) and EASYNOV™ (INCI: NCI: Octyldodecanol and Octyldodecyl Xyloside and PEG-30 Dipolyhydroxystearate) allows the creation of this airy and creamy texture. SEPIMAX ZEN™ stabilizes the oils, while EASYNOV™ emulsifies the formula to create a W/O emulsion, with a soft and silky texture. In addition, LANOL P brings consistency, and EMOGREEN™ L19 (INCI: C15-19 Alkane (Plant-based & Renewable) gives a light and creamy feel during application.
Check our Instagram account to discover and enjoy the whole collection of formulas