Seppic presents SEPIPLUS™ K, its rheological modifier for “Clean Beauty” formulas with enhanced sensoriality

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  • October 18, 2021
  • 2 mins of read time

Seppic presents SEPIPLUS™ K, its rheological modifier for “Clean Beauty” formulas with enhanced sensoriality

At a time when the cosmetics industry is experiencing growing demand from consumers for products that are more respectful for the skin and for the planet while maintaining efficiency and sensoriality, Seppic presents SEPIPLUS™ K, a rheological modifier. Launched globally for cosmetic application, this concentrated liquid polymer, in addition to its high applicative performance,  has been developed to give a touch of sensory elegance to particularly demanding formulations such as minimalist formulas or those compliant with "Clean Beauty".

Already launched for a year in Asia where it has met with rapid success, SEPIPLUS™ K is Winner of Ringier Technology Innovation Awards 2021 in China for its high performance and its possibility to formulate with cold process.

SEPIPLUS™ K is solvent, preservative and EO-free. Cold processable,  it requires very little energy for formulation, which is a considerable advantage for the development of more ecological products.

Not considered a microplastic*, SEPIPLUS ™ K comes in the form of a concentrated inverse emulsion. It provides high performance in terms of thickening, oil stabilizing and resistance to electrolytes. It is pre-neutralised and efficient on a large pH range from 3 to 12.

SEPIPLUS™ K imparts a silicone-like gliding skin feel with a non-tacky and non-sticky finish. It has been scientifically proven in a study carried out in China according to the R3M score**, that it activates the positive emotions of consumers, an important factor in the appreciation of cosmetic products.

*according to Background Document to the Opinion on the Annex XV report proposing restrictions on intentionally added microplastics (10 December 2020)
**test realized by Repères. As quickly as possible and without thinking, consumers should indicate 3 words that spontaneously come to mind after having applied the product.  A R3M score is calculated based on the grammatical nature, the logic of enunciation, the valence of emotion, the ranking, the association between the words, and the consensus. The higher the score is, the more positively the product activates emotions.