SEPPIC​ ​launches​ ​XYLISHINE™,​ ​the​ ​new​ ​hair​ ​repairing  and​ ​moisturizing​ ​active​ ​ingredient

  • October 31, 2017
  • 2 mins of read time

SEPPIC​ ​launches​ ​XYLISHINE™,​ ​the​ ​new​ ​hair​ ​repairing  and​ ​moisturizing​ ​active​ ​ingredient

XYLISHINE™​(1)​, ​bio-inspired ​association of natural sugars mainly from wood and from the brown algae, Pelvetia​ ​canaliculata,​ ​is​ ​a hair​ ​moisturizer​ ​that​ ​​enhances​ ​the​ ​shine​ ​of​ ​all​ ​hair​ ​types.

Sugars, derived from wood hemicellulose, have a high water absorption capacity. They enable to strengthen cell walls structure, and contribute to the plant flexibility.​ Pelvetia contains sugars that are in charge of maintaining the vital hydration of the seaweed to survive during summer dryness. In autumn, ​Pelvetia can instantly gorge itself with water to reactivate all its biological activities. Inspired by nature, the composition of XYLISHINE™ is able to reproduce the properties of the living world to restore ​the shine and the flexibility of hair.

In ​ex vivo ​studies, in rinse-off and leave-on applications, ​XYLISHINE ™ at 3% repairs the hair fiber and restores the deep moisture of damaged hair​: up to + 30% hydration in the core of the fiber.Thehairregains its​ ​shine! 

Two in vivo studies were performed: one leave-on lotion on Brazilian hair and one rinse-off shampoo on Caucasian​ ​hair.​ ​​XYLISHINE​ ​™​ ​at​ ​3%​ ​significantly​ ​boosts​ ​hair​ ​shine​ ​and​ ​helps​ ​define​ ​curls​ ​of​ ​frizzy​ ​hair​.

XYLISHINE™ is worldwide compliant, including China (IECIC listed). ​It is easy to incorporate intoanytype of​ ​hair​ ​formulations​ ​(shampoos​ ​with/without​ ​cationics,​ ​conditioners,​ ​spray...).

Audrey POUJADE-FAURESSE​, product manager, declares: "By combining the expertises of our marine biotechnologies with the one of the plants, SEPPIC has taken up the challenges of hair hydration and proposes you XYLISHINE™, an active ingredient offering a rare moisturizing intensity to the core of the fiber, for a visible​ ​benefit."

XYLISHINE™​ ​intensely​ ​moisturizes​ ​damaged​ ​hair:  +30%​ ​Image removed. of​ ​hydration​ ​in​ ​the​ ​core​ ​of​ ​the​ ​fiber. 
Measurement​ ​of​ ​the​ ​deep​ ​hydration​ ​of​ ​the​ ​hair​ ​on​ ​3​ ​groups   of​ ​5​ ​damaged​ ​Caucasian​ ​strands. 



(1) INCI​ ​name:​ ​Xylitylglucoside​ ​&​ ​Anhydroxylitol​ ​&​ ​Maltitol​ ​&​ ​Xylitol​ ​&​ ​Pelvetia​ ​Canaliculata​ ​Extract
(2) Bio-inspired:​ ​that​ ​imitate​ ​nature

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Alexandra Gilbert
+33 (0)1 42 91 41 18