Seppic launches FLUIDIFEEL™ EASY, novel emulsifier dedicated to easy fluid formulations

  • April 13, 2018
  • 2 mins of read time

Seppic launches FLUIDIFEEL™ EASY, novel emulsifier dedicated to easy fluid formulations

At InCosmetics 2018, Seppic introduces its new emulsifier, FLUIDIFEEL™ EASY. Developed in its laboratory in Castres (France), this natural and RSPO Mass Balance* certified emulsifier stabilizes fluid to very fluid formulations.

Seppic addresses the challenge of stabilizing fluid formulations to make the life of formulators easy and answer the needs of consumers. FLUIDIFEEL™ EASY is perfect for low and very low viscosity skincare, haircare, suncare or make-up beauty products as it is sprayable and compatible with oils of different types, pigments, sun filters and numerous active ingredients. Time and energy are also saved as the formula’s ingredients do not need to be heated for it to be nice and stable.

FLUIDIFEEL™ EASY is available worldwide, including China. Of vegetable origin and designed following the green chemistry principles, it is 100% Natural Origin Content (according to the new ISO 16128 standard), and is free from any preservative.

The textures, with a light and soft after-feel, leave the skin feeling comfortable, almost naked. It is the emulsifier of choice for serums, lotions, masks, sprays and wipes pleasurable all around the globe, whatever the climate.

Léa COUILLAULT, Product Manager for the emulsifiers line in Seppic, stated: “Today, fluid formulations are key to answer modern consumer needs. Fluid body care are quick to apply before dressing-up for example, and wipes and sprays are perfect for a nomad touch of care! They make the application of beauty products more convenient and quick without any compromise on efficacy nor pleasure upon application.”


Download the document

Florence Portejoie
+ 33 (0) 6 07 76 82 83
Alexandra Gilbert
+33 (0)1 42 91 41 18