At a time when the sustainability and performance of ingredients are increasingly challenged, Seppic launches after many years of research and conscious innovation: EMOGREEN™ HP 40. This newcomer extends the high-purity sustainable EMOGREEN™ range of emollients. Obtained by a patented process, EMOGREEN™ HP 40 is a textured and slightly viscous emollient. It is a new generation of emollients that offers an effective and sustainable alternative to heavy silicones, mineral oils and other synthetic emollients. 100% Plant-based, this patented and inherently biodegradable emollient offers the solution of a more virtuous environmental footprint.
Versatile texturizing ingredient, EMOGREEN™ HP 40 imparts film forming properties with a smooth enveloping and supple afterfeel with no tacky effect. This oustanding multifaceted capacity will significantly enhance the efficacy and specific seeked performance of any type of cosmetic applications (skin care, make-up, sun care, etc.).
In particular, manufacturers and end-users of hair care products will definitely acknowledge the thermal protection performance* of this emollient that offers the same sensory and applicative benefits of silicones (Dimethicone/Dimethiconol, Cyclopentasiloxane/Dimethiconol) without their drawbacks (greasy and sticky sensation). Plus, EMOGREEN™ HP 40 helps to preserve keratin structure under thermal treatment in order to maintain the hair healthy and protected. Other additional performance such as anti-frizz, volume control and easy combing have been demonstrated thanks to the product’s substantivity on the hair fiber and its ability to smooth out the hair scales.
Other key benefits of this multifunctional innovative ingredient are its large compatibility in formulation along with an ease of use and cold processability, further arguments in favor of eco responsible concepts. With this new launch, Seppic consolidates its position as a CSR leading supplier in the challenging hair care market.
Jennifer FRYSCHER, Emollients Product Manager, stated: “EMOGREEN™ HP 40 widens the field of possibilities of responsible and sustainable formulation in the hair care industry seeking to meet the challenge of strong efficacy demands and custom-made care”.
*assessment of the thermal protection of EMOGREEN™ HP 40 alone and in formulation through the measurement of keratin deterioration by Xpolar® technology (Kmax Innovative System) on healthy caucasian hair after 50 passes of heat treatment at 210°C.