The revival of handmade cosmetics

  • April 5, 2022
  • 3 minutes of read time

The revival of handmade cosmetics

Body care
Face care
Sun care
Hair care

The return in force of the Blend It Yourself trend

Blend It Yourself or BIY consists in letting the consumer mix ingredients provided by brands with instructions, tips and precautions for use, to create a product that perfectly reflects their own needs. The ideal solution for those who want to personalize their beauty care but lack the time or knowledge to make their own beauty recipes.

The last few years of pandemic and containment have seen the return of this "homemade" trend. With more time at home, consumers have had to keep busy at home and have found themselves faced with store closures.

The NPD Group reports a 29% increase in sales for the French homemade cosmetics specialist, between February 2020 and 2021, with an average basket set at over 35 euros. 

Seductive also by its image both ecological and "transparent", the BlY has become a mode of consumption.

The revival of handmade cosmetics

In response to this trend, Seppic launches a duo of COSMETIC MIXOLOGY formulas. With these two chassis to be customized with home-made active ingredients (honey, olive oil, activated charcoal, ...), Seppic offers a simplified and safer customization solution for consumers who are not always aware of the risks and constraints of home-made cosmetic formulation.

Cream base for customization (EU07712)

Emulsion stability and robustness are provided by MONTANOV™ 202 emulsifier and two polymers, SOLAGUM™AX & SEPIMAX ZEN™, to enhance the formula's resistance to electrolyte-rich actives. This minimalist formula also contains EMOGREEN™ L15, an emollient for sensory comfort and AQUAXYL™, a patented essential moisturizing complex based on sugars.

Cream-gel base for customization (EU07713)

This solid pebble to rehydrate forms a fresh, light-touch gel-cream. The polymer pairing of SOLAGUM™TARA & SEPIMAX ZEN™ forms a fresh, watery gel-cream and enhances the formula's resistance to electrolyte-rich actives. Three additional ingredients have been added: EMOGREEN™ L19, an emollient for sensory comfort, SEPIFINE™ BB, a texturizing agent to provide softness and AQUAXYL™.

Tomorrow, the BIY will be digitalized

This trend toward active consumer participation is becoming increasingly digital. Some companies rely on personalized online questionnaires to develop formulas and beauty programs with the help of artificial intelligence, while others allow the individual to take control of the mixing process. Applications, connected machines, mini cosmetic formulation laboratories, are multiplying, allowing to customize cosmetic care according to one's desires or needs. This customization goes as far as the packaging. Consumers can express their own personality and create their own designs on the packaging.

It is likely that this type of service will continue to develop with the evolution of increasingly intuitive and complete internet interfaces that will seduce consumers looking for personalization and unique solutions.

Home blending, cosmetic devices, digital beauty analysis, packaging customization ... are clearly an important part of the future of personalized beauty, focused on inclusiveness, precision and sustainability.