The InspiFactory Series - Episode 4: Beauty into the wild

  • September 28, 2021
  • 2 mins of read time

The InspiFactory Series - Episode 4: Beauty into the wild

The Inspifactory series by wesource™ is a set of Youtube episodes, dedicated to emerging trends and our active science. 

A new episode is released each quarter, featuring 1 or 2 active ingredients. 

Watch episode 4 now !

In the wake of the clean beauty, a new trend plunges even further into consumers' quest for naturalness: it’s the wild beauty.

Indeed, new cosmetic brands bet on plant-based ingredients from wild picking to take care of the skin.
These botanical ingredients are obtained from plants that quietly grow in their natural habitat and are sustainably picked into the wild.

Thus, this respect of the natural cycle of plant growth appeals to consumers, in their quest of reconnecting to Nature.

Wild Beauty in figures: 

A quick research on Mintel GNPDqualifies wild beauty as an emerging trend in skin care. It only represents 2% of new skin care products launched over the last 5 years in the world but it grew by 13% during this same period. The most dynamic market for wild beauty is Europe, accounting for more than 50% of new products, in alignment with the strong consumers’ expectations on green, natural and sustainable beauty products. However, this beauty also finds a place in Asia Pacific with 26% of new product development featuring a wildcrafted ingredient, followed by North America (17%) that has experienced the biggest growth of 21% over the last 5 years.

The InspiFactory Series - Episode 4 Beauty into the wild_

In Madagascar, in the primary region of Analamanga, also called the Blue Forest, a wetland forest covered by eucalyptus, there is a rich biodiversity, where the wild butterfly ginger or Hedychium coronarium grows. 
This plant with beautiful butterfly-shaped white flowers is invasive and spreads by its rhizomes.

The ethnobotanists of wesource™ work hand in hand with local partners and the population to sustainably harvest these rhizomes.
First, prior to the collection, an official permission is annually obtained from the local authorities. Then, over a short period of time, the rhizomes are carefully picked by hand to ensure its own natural renewal. Finally, the picking area is audited according to the Ecocert Organic Standard.

From the wild rhizomes, our scientists obtain SAKADKIUM™, a botanical sugar concentrate. It’s a skin multi-protector active ingrédient as it protects the skin against UV rays, IR, blue light and pollution. It also visibly improves skin brightness.

This is how wesource™ offers a traceable, sustainable and wildcrafted cosmetic active ingredient to empower beauty.

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