After two tumultuous years, consumers are looking for well-being and a return to the roots in their self-care rituals. Cosmetic brands take more and more inspiration from ancient beauty rituals and turn to minerals to take care of skin.
Minerals are essential for healthy human development. As well as helping to ensure proper bone and organ formation, minerals are also crucial for healthy skin due to their protective, anti-inflammatory or anti-aging properties, etc.
Minerals have been used for centuries. For example, copper was listed in recipes for skin remedies of ancient Egypt. Ayurvedic practitioners also advise a zinc-rich diet to balance Pitta doshas.
Nowadays, when used in skin care products, minerals suggest a familiar strength and dependability, recognized by the average consumer. But also, they deliver a kind of daily luxury to consumers as their origin is often associated with the Earth, thus meeting the demand for efficient and clean products in wellness routines.
Therefore, minerals regain popularity in beauty. Google searches for “zinc skin care” increased by 93% over the last year and for “copper skin care” increased by 55% in the past six months.
Often found in waters and muds, they are now powered by science, functionalized for different benefits, like peptides or salts.
Our cosmetic solution for a mineral skin care routine
By mastering responsible chemistry, our scientists design SEPITONIC™ M3.0 (Magnesium Aspartate (and) Zinc Gluconate (and) Copper Gluconate / preservative free). This multi-mineral complex results from the combination of essential minerals (magnesium, copper and zinc) to maintain the balance of the skin cells and of smart vegetal-based anions acting as biological mineral carriers, to offer a triple action on skin.
It acts as a mineral-based cell fuel by improving skin cell vitality. It has a chrono-energizing action by boosting cellular respiration, ATP production and cell renewal in 24 hours. It prevents glycation that starts early in the life of an individual, impacting the quality of the skin over time. Finally, it protects the skin from indoor pollution and oxidative stress.
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Thus, the immediate available skin oxygen is increased, skin texture is visibly improved and deep wrinkles are reduced.
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This is how the alliance of old-times beauty practices and science brings a breath of efficacy into modern cosmetics.
The Inspifactory series by Seppic is a set of videos, dedicated to niche trends and our active science. Watch our episode 6 now !
