SEPPIC trends, New concepts for cosmetics formulas.
Four consumer trends from Carlin International style Agency were analyzed by SEPPIC:
- “Interlude” depicts and extends the “vacation” effect.
- “Hibernature” reflects glacial beauty and extreme cold.
- “Manufacture” modernizes the classics, giving them a second life with a touch that is both vintage and modern.
- “Heroic” embodies the heroes of ancient legends and fantastic tales, who dare to brave the unknown.
To translate these concepts into cosmetics formulas, SEPPIC hosted creative workshops bringing together its international teams to create a lookbook of formulas adapted to the specificities of each geographical area.