SEPPIC launches Fantasy Paradox trend

Inspired by the mysterious heroes of fantastic tales and ancient legends, the "Fantasy Paradox" concept takes the imagination to magical, luxurious and baroque universes by creating surprise and a certain fascination with the unknown (precious stones, glitter, royal colors…). For personal care this translates into the use of explosive colors (red, orange, and gold tones) and unconventional or even astonishing textures. This concept brings a touch of eccentricity by calling upon all the senses.

To illustrate this trend, SEPPIC, recognized for its expertise in designing high performance ingredients, developed three mysterious and paradoxical formulas together with AlpolCosmétique, Labosphere, and the ISIPCA School of Cosmetics.

These formulas demonstrate the versatility of SEPPIC ingredients and highlight the importance of a formula's stability in creating original finished products able to deliver a veritable sensory surprise.

• Beauty Armor Blush was developed as part of SEPPIC's sponsorship of the 2009-2011 ISIPCA master class. The students were charged with developing a marketing concept as well as a launch strategy. Beauty Armor Blush is the result. This opaque, bright orange blush is very surprising at first glance. Upon application, it creates an ultra soft, fluorescent orange mousse (effect of the Sepisoft SP) that then leaves a light, transparent, tangerine colored veil on the skin. It’s proven to be very easy to wear regardless of skin type (light, olive, dark). Fluidanov 20X brings both stability to the formula and provides a soft and silky skin feeling while easily dispersing pigments.
• Ritual Primer gives the feeling of transforming oneself into a sensual and irresistible being.This Bordeaux colored serum is designed to be used before a treatment or foundation and is a perfect combination of ingredients making it possible to obtain silky and desirable skin. Upon application, the "bordeaux" color becomes transparent. Ritual Primer is composed of plant based Fluidanov 20X, which fluidifies the formula while giving it a soft and silky feel. Sepisoft SP modulates the texture of this anhydrous non-greasy serum obtained by associating high performance ingredients. Sepilift DPHP visibly reduces fine lines and wrinkles and smoothes the skin.
• Black and Gold shower gel is luxurious and ultra comfortableand it ignites a surprising and unique sensory experience. This incredible black colored gel is composed of golden exfoliating particles that soften the skin. Upon application, the shower gel changes color and transforms into a voluptuous white foam. The gel is composed of Sepimax ZEN, which thickens, stabilizes and adds texture to the foaming formulation.

The Fantasy Paradox trend intrigues us and projects us into a fantastic world giving free reign to our imagination: Let's escape the ordinary … to achieve the extraordinary!