SEPPIC anticipates Fall/Winter 2013-2014 cosmetics trends with Carlin International

Four major consumer trends were analyzed:

• "Interlude" depicts and extends the "vacation" effect,
• "Hibernature" reflects glacial beauty and extreme cold,
• "Manufacture" modernizes the classics giving them a second life with a touch that is both vintage and modern,
• "Heroic" embodies the heroes of ancient legends and fantastic tales, who dare to brave the unknown

SEPPIC adopted the "Manufacture" and "Heroic" concepts and translated them for personal care, renaming them "Apothi'Care" and "Fantasy Paradox".

To transpose these concepts into cosmetics formulas, SEPPIC hosted creative workshops to bring together its international teams (Brazil, Japan, India…) to create a lookbook of formulas adapted to the specificities of each geographical area thus serving as an international source of inspiration for creating new products.

The Apothi'Care concept was inspired by the trend toward tradition and authenticity. It consists of revisiting the best elements of the past and modernizing them.

To adapt this trend to personal care, SEPPIC created a customizable universal chassis formulation and imagined 7 example cocktails inspired by beauty traditions from around the world. With just one ingredient base, it is possible to create highly diversified formulas (moisturizers, after-shaves, capillary treatments, etc.). Through its exceptional stability, the chassis enables formulators to design solutions that are easy to scale-up, transpose and reproduce regardless of the active ingredients selected for the formulation. This versatile chassis at last makes it possible to develop and rapidly bring to market stable new products formulations that promote creative freedom.

"Let's escape the ordinary to achieve the extraordinary"… The "Fantasy Paradox" trend encourages the creation of products that intrigue and project the consumer into a magical dream world! This concept, inspired by "Luxury" and baroque ornamentation (precious stones, glitter, royal colors: orange,gold, and red), capitalizes on the desire for change and surprise. To illustrate this trend and demonstrate the versatility of its ingredients, SEPPIC created 3 example formulas: Beauty Armor Blush (fluorescent, transparent, or rose hued upon application depending on skin pH), Ritual Primer (Bordeaux elixir, transparent upon application), and Black and Gold shower gel (black shower gel with gold particules).

Corinne Stoltz, Marketing Director stated:
"Through our new marketing approach of anticipating trends and our related formulas, we hope to assist formulators and marketers in their creative process and to be a veritable source of inspiration to them".