SEPPIC launches the Fall/Winter 2013-2014 Apothi'Care trend

SEPPIC will present the "Apothi'Care” trend at In-Cosmetics Barcelona. A concept derived from Fall/Winter 2013-2014 fashion, decoration, and industrial trends identified by Carlin International, a trends agency.

Inspired by tradition and authenticity concepts, Apothi'Care embodies the best elements of the past enhanced with a modern feel. To adapt this trend to personal care, SEPPIC designed a customizable universal chassis and several example cocktails for different applications.

Known for its expertise in developing high performance ingredients, SEPPIC is anticipating the needs of its customers more than ever with the Apothi'Care trend and is thus offering cosmetics players multiple possibilities for formulating and creating new products.

The universal chassis, the fruit of a clever combination of two flagship products from SEPPIC, Sepimax ZEN and Montanov L, shows exceptional stability regardless of the active ingredients chosen to customize the formulation. Being extremely versatile, it enables cosmetics players to develop and rapidly bring to market stable new products formulations that promote and exhibit creative freedom.

The chassis featured in Apothi'Care is a revolutionary formula design that simplifies industrialization and meets the cosmetics specificities of various market segments around the world. The product of SEPPIC R&D, the universal chassis combines the simplicity and authenticity of a "vintage" formulation and the technical benefits of a modern formula.