To anticipate the needs of cosmetics consumers and manufacturers more effectively, SEPPIC, together with the Carlin International style agency, has identified two major Fall/Winter 2013-2014 cosmetics trends, “Apothi’Care” and “Fantasy Paradox”.
New concepts for cosmetics formulas.
Four consumer trends from Carlin International style Agency were analyzed by SEPPIC:
The “Apothi’Care” trend
“The best of the past enhanced with a modern feel”. Inspired by the trend for tradition and authenticity, the “Apothi’Care” concept revisits the best elements of the past and modernizes the...
The “Fantasy Paradox” trend
“Let’s escape the ordinary to achieve the extraordinary”. Inspired by the mysterious heroes of fantastic tales and ancient legends, the “Fantasy Paradox” trend takes the imagination to magi...