IN-Cosmetics 2012: Discover the Apothi’Care Trend
Inspired by 2013-2014 fashion, décor and industrial trends, SEPPIC decided to collaborate with French forecasting agency Carlin International, to translate these trends for personal care.
SEPPIC’s international marketing, sales and research teams crafted a “lookbook” of cosmetic formulations corresponding to different market segments using these trends that attract and captivate formulators, marketers and consumers alike.
Amongst the trends identified, authenticity presented strongly. Concerning personal care, we feel that the authenticity of artisanal and traditional formulation methods is sustained and simplified by modern expertise. In response SEPPIC created its simple Universal Chassis. This indispensible tool grants formulators more time and creative freedom. This proposed chassis presents an exceptional stability irrespective of the active ingredients chosen to customize the formulation.
Be present for the unveiling at our seminar and on our stand no. X50 as SEPPIC will present this trend at IN-COSMETICS during the INNOVATION SEMINAR, Tuesday April 17th at 12:00!